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Character Matters Team

Character Matters School/League

Become a CHARACTER MATTERS Team

See the importance of character and intentionally integrate it in your sport.

To be intentional to coach character, we have found that coaches need and want:

  • A systematic way to teach character
  • A resource that is already prepared, organized and ready to go
  • Is Easy and Effective way to implement a Theme of the Week
  • Integrates into your sport and fits into your schedule
  • Provides online support and encouragement to you and your staff
  • Ultimately adds value to your program

C4L provides just that at different levels below. Choose the one that works for you and click on that level and Become a CHARACTER MATTERS Team with C4L.

Be Empowered with C4L’s Incredible Resources for the 2010-11 Season:

  • Character Quality Curriculum (for levels 4 & 5): "HEART of a CHAMPION"- implement a Theme of the Week for your players to learn, develop and demonstrate. Includes hang ups, handouts, evaluations, certificates and power points to use.
  • Coaching 4 Life Network: One year access to coaching insights, principles and practical steps. It consists of 52 C4L TIMEOUTs, an insightful three minute video emailed weekly and 24 C4L Webinars, a 30 minute training sessions twice a month with Wade Salem, Dr.Lew Sterrett and others..
  • C4L Formula Curriculum (for levels 2 & 3): An introduction to Character and 4 Character Quality Themes - Effort, Respect, Attitude and Believe. Includes hang ups, handouts, evaluations and certificates to use.

Level 5 & 4 is recommended for high school, college or club teams with longer seasons. Level 3 & 2 is for youth teams or HS teams that want a shorter curriculum / price pt.

Level 5

  • Character Quality Curriculum: "HEART of a CHAMPION"
  • Coaching 4 Life Network for ENTIRE Staff for a year
  • BEST VALUE, only $497

Level 4

  • Character Quality Curriculum: "HEART of a CHAMPION"
  • Online support – 3 Webinar and 12 C4L TIMEOUTs.
  • ONLY $297

Level 3

  • C4L Formula Curriculum 301
  • Coaching 4 Life Network for one coach for a year.
  • ONLY $197

Level 2

  • C4L Formula Curriculum 201
  • Online support – 3 Webinar and 12 C4L TIMEOUTs.
  • ONLY $97

Level 1

  • C4L Training and resources to coach character: Dvds/online courses
  • View products at C4L Store on our website

Take a serious look at you’re coaching to build on a lasting foundation and create a solid framework develop character. Level 1 of the C4L Process will equip and educate coaches in what must be established, what has to be prepared and what needs to be implemented to Intentionally Integrate Character in your sport to develop the Complete Player.


Call for school and league package prices.

C4L Formula Curriculum 201/301

Play Hard - Effort

Play Together - Respect

Play Smart - Attitude

Play True – Believe

For Levels 4 & 5

H ope

E xcellence

A ttitude

R espect

T eachability

of a

C ooperation

H ard Work

A lertness

M ental Toughness

P eace

I ntegrity

O bedience

N o Quit

To become a Premier CHARACTER MATTERS Team with Level 6-8 and add the workshop, player orientation presentation and the Leadership development email Click Here.







C4L Webinar: Capture the Heart (1 of 6) Buy Now!


2nd Annual Captains Leadership Training 8/8/10 - Call for Details