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Character Matters Team

Character Matters School/League

Wade Salem - Founder


Wade Salem

Wade comes from a coaching family and has worked for over a decade with hundreds of coaches and teams from schools, colleges, leagues, sports facilities and pro camps. From playing, coaching and consulting, Wade brings a unique insight and clarity to coaching character. An exceptional leader, speaker and motivator, Wade is dedicated to equipping coaches to develop the “Complete Player.” He currently lives in Surprise, AZ with his beautiful wife Jamie and their children Jordan, Breanna, and Christian.

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John Callahan - Character Consultant

John graduated from Capital University with Honors and has worked in the fields of social work and chemical dependency. John is seasoned in family and group therapy, and motivational speaking for schools, sport, and business organizations. Since 2006 he has worked at the Edge Sports Performance Academy in Twinsburg, Ohio promoting character in sports through Jr. Edge and youth camps and clinics. In recent years he has channeled his talents into sports character development by joining Coaching 4 Life. John has coached youth football since 1993, he is married, has two sons, and is actively involved in youth sports.

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Todd Neice - Customer Care


Todd Neice

Todd is a graduate of Malone University where he played baseball and received his Bachelor of Business degree. Throughout his baseball and business career, Todd’s leadership and team-building skills are manifest. Todd is passionate about the C4L philosophy, intentionally integrating character, and positively impacting communities. Todd enjoys all sports and coaches and trains kids affiliated with Kings Baseball Club. He currently lives in Stow, Oh with his wife Leslie.

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Mike Orazen - President


Mike Orazen

Mike comes to Coaching 4 Life with vast experiences in developing teams and culture. While spending the first 15 years of his career in his family’s manufacturing business, Mike was a leader in creating competitive advantages by building vision, values, and commitment at all organizational levels. He has consistently used the same philosophy while coaching youth sports, with equally successful results. Mike met Wade in 2007, and quickly realized that Coaching 4 Life was a thoughtful and logical breakdown of everything he already believed and lived. Mike is committed to helping others begin and work through the "process" of equipping coaches to be intentional about integrating character development in their sport. Mike ultimately believes this will result in individual and community change for a better world. Mike resides in Hudson, OH with his wife Kerrie and their children Max, Will, and Kate.

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Dr. Lew Sterrett - Presenter

Lew is a Master Trainer and teams up with Wade in the C4L Timeout video as a featured guest. He uses horses to illustrate basic relational principles that govern all human relationships. This dynamic visual training mechanism has proven beneficial for all leadership levels. Lew’s insight into "Training," and his multiple demonstrations with horses, illustrate the relationship between the coach and the player, and helps coaches increase their influence and expand their leadership realm. For more information on Lew go to - www.leadersbyheart.org

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