The C4L Process
Most coaches are neck deep in day-to-day program operations, schedules, and pressures (not to mention their own lives), and are rarely able to step back and actually contemplate the big picture - “Why?”
Many believe that sport builds character. While sometimes true, this is more myth than reality. Sport doesn’t develop character, a coach develops character. But only when the importance of character is recognized and intentionally integrated in their sport.
The C4L process addresses a Coach’s vision, mission, core values, mindset, and approach to transforming lives by developing the “Complete Player.”
How do you measure up in the C4L Process below?
101 - What Must be Established
Believe in the Importance of Character
- "Why do you coach?"
- "What are you building your coaching on?"
201 - What Has to be Prepared
Begin to be Intentionally to Develop Character
- “What are the core values that define you and your team?”
- “What are the Character Qualities (the CQs) you want your players to have?”
301 - What Needs to be Implemented
Become Integrated in Coaching Character
- “How are you implementing a strategy to develop the Character Qualities?"
- “How are you integrating those CQs on a daily basis in your sport?”
Take the Coaching 4 Life Certification Courses
These online courses (101, 201, and 301) educate coaches about specifics: what must be established, prepared, and implemented to Intentionally Integrate Character in their sport, and succeed in developing the Complete Player. These online courses easily accommodate your schedule.








